Aug 09, 2016 researcher to conduct a study on consumer behavior and factors 2 that have influences on buying decision for honda city cng and the result would be used as guideline for car manufacturers to proceed on further development. Nowadays most of the organization is to understand the behavior of the consumer. Personal factors personal factors can also affect the consumer behavior. Therefore, this requires understanding consumer behavior which is not so simple. The thesis was divided into a theory part and empirical part. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to the marketers for designing a right marketing mix for the consumers in nagaland. In some cases, consumers tend to spend less time in thinking about purchasing either low or highvalue products, because they. However, in my study, it just research about personal factors affecting purchase decision consumer on men skin care products. This article focuses on four important demographic factors and the effect they have on consumer behavior. Pdf in the last years, consumer behaviour and their decisionmaking process has advanced and has become an important topic in the. Factors affecting consumer behaviour free download as powerpoint presentation. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his.
The study focused on the factors which affects consumer buying behavior. A study on factors influencing consumer buying behavior in. Consumers buyer behaviour is influenced by four major factors. International journal of scientific and research publications, volume 4, issue 9, september 2014 3 issn 22503153. In effect, the cut down in aggregate consumption is expected to appear in the monthly or annual sales data available from government sources. The decisionmaking process with consumer buying and the determinants affecting the buying process. Consumer behavior is a controversy subject and challenging that includes individuals and what they buy, why and how to purchase them, marketing and marketing mix of market. It is defined as a complex sum total of knowledge, belief, traditions, customs, art, moral law or any other habit acquired by people as members of society. Effect of demographic factors on consumer behavior. The relationship between consumer attitudes and marketing strategy is very closely to attempts. According to kotler and keller 2012, consumer behaviour can be studied as a factor which affect. Consumer behavior, behavioral real estate, purchasing behavior introduction understanding factors that affect the real estate market are found to be very important and crucial due to the inability of the utility theories which have been used to study consumer behavior to provide convincing. Consumers may not know their own deeper inner motivation or they may react to affecting factors in.
Black friday, retail, consumer behavior, frustration, aggression 1. Behavioral factors affecting real estate purchasing. There are three sections of consumer behavior that need to be addressed carefully. For instance, belk 1975 found that the physical environment of a retail store influenced consumers buying behaviour. Factors affecting the consumers decision behavior of buying. There are a lot of factors influencing consumer by decisionmaking. Personal factors affecting consumer purchase decision. A presentation that explains the factors which affect the consumer buying behaviour.
Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A study on the factors affecting consumer behavior while. The determinants of individuals demand generally include price of the product, prices of related products. However, the malls have not been able to consistently. What are the 5 factors influencing consumer behavior. Factors affecting consumer behavior of purchasing tobacco products. Factors affecting consumers online shopping buying behavior.
However, there are several factors affecting buying decisions and consumer behavior. Factors affecting the consumers decision behavior of. Also, the res ult of the study shows that internet consumer. Scholars have discussed these factors in different pairs and groups. A purchase decision is the result of each and every one of these factors. The marketers in the past have been trying their best to track the factors influencing consumer buying behaviour and many results have also been achieved but still the consumer behaviour remains unpredictable. Factors affecting consumers buying decision in the selection.
This paper support the research questions that including recent trends and various issues in internet shopping, and principle factors for consumer behaviour. A consumer buying behavior is influenced by social, cultural, personal and psychological factors. Cultural factors, social factors, personal factors and psychological factors. The conclusion of this study is the four main factors which affects the consumer buying behavior such as personal factor, psychological factor, social factor and economic factor. These three factors are collectivism, environmental concern and perceived consumer effectiveness pce. Factors influencing customers buying behavior by dr. Human psychology is a major determinant of consumer behavior. Introduction the purpose of this study was to observe and analyze the consumer behaviors of the black friday customer. The methods of estimating the price elasticity of demand are summarized in the presentation 2. The theoretical study of the research examined customer relationship management in relation to customer retention, and customer buying behaviour. The purpose of this research was to study how different factors of consumer behavior effect on decisionmaking during coffee brand selection. Factors that influence consumer behavior in the purchase of.
Identifying the factors impacting online consumer buying behaviour. To study factors 5 affecting consumers buying behavior for honda city cng. Factors affecting consumers buying behavior towards ayurvedic. Online retailing, consumer buying behavior, motivating factors, demotivating factors. Factors influencing consumers decision to purchase food. Personal factors can also affect the consumer behavior. Factors affecting consumers buying decision in the. Implications for retailers, researchers, and family and consumer sciences educators are discussed. Pdf factors affecting consumer buying behavior researchgate. The impact of factors influencing the buying behaviour on. Factors influencing the consumer purchase decision within e. Pdf consumer buying behaviour refers to the buying behaviour of the ultimate consumer.
According to kotler and keller 2012, consumer behaviour can be studied as a factor which affect directly to any. In this study the focus was limited only to social, personal and psychological factors. This study investigates the factors that influence consumer behavior, and their prospective online purchase decisions in a dynamic pricing context. Therefore, knowing the elements that impact the purchasing behavior could rise the sales volume. The objective of this study is to know the factors which affect the consumer buying behavior towards the goods or services. Factors that influence consumer behavior in the purchase.
To study the influence of income level of the respondents on consumer buying behavior dimensions. Consumer behavior is vast field, being studied by various researchers and marketers and researches are still going on. Consumer such as social, cultural, personal and psychological. Factors affecting consumers buying behavior for honda. This set of external factors affecting consumer behavior comprises social factors, which influence the decision of the consumer while purchasing fast food from international brands. The environmental factors affecting consumer buying behaviour are explained below. Environmental factors affecting consumer buying behaviour.
Consumer behavior refers to the selection, purchase and consumption of goods and services for the. Meanwhile, there are various other factors influencing the purchases of pinki rani, assistant, lic, kurukshetra. Mostafa 2009 holds altruism, environmental concern, environmental knowledge, skepticism towards environmental claims, environmental attitudes to be the main factors that may affect consumers green purchasing behavior. Analysis of influence of extrinsic and intrinsic factors. In addition, consumer behavior can be evaluated from two perspectives.
However, to become satisfied, consumers should understand the product and accept the standard offered by the company. Consumer behavior involves the psychological processes that consumers go through in identifying their needs, finding ways to solve these. In this paper the researcher tries to study different factors affecting consumer behavior and purchasing decisions. Factors affecting consumer behaviour consumer behaviour.
The consumer behavior is also influenced by social factors, such as family, small groups, social roles and status. The theoretical part discusses the basics of factors affecting purchase decision, decisionmaking. In some cases, consumers tend to spend less time in thinking about purchasing either low or highvalue products, because they consider that fulfilling their needs is more important. Jan 25, 2019 these factors are evident at the surface. Some of these differences are easily noticeable whereas the others might be a little difficult to observe. Gundala and singh 2014, noted that consumer behaviour is influenced and motivated by factors such as culture, personality, lifestyle, income, attitudes, motivators, feelings, knowledge, ethnicity, family, values, available resources, opinions, experiences, peer groups and other. Besides that, the blackberry can also easily display attachment file. An individual and a consumer is led by his culture, his subculture, his. Factors influencing consumer behavior of smartphone users. The theoretical part discusses the basics of factors affecting. Identification and analysis of factors affecting consumer. To find how consumer buying behavior factors influence consumers when purchasing cosmetic products.
In this research, the researcher is also interested to find out how social and personal fac tors especially affect the buyer behavior during the purchase of smartphone. This study reveals that various factors like quality, brand, price, advertisement and p ackaging have tremendous influences on consumer purchasing behaviour. The data was analyzed using factor analysis and multiple regressions. Consumer behavior towards decision making and loyalty to. With the help of factor analysis ten decision factors of consumer buying behavior were derived.
Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision. Behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted by radhika narayanan is a bona fide research work for the award of the doctor of philosophy in business. A study on factors influencing cosmetic buying behavior of. Factors affecting consumers buying behavior for honda city cng. This research paper helps to contribute an extra idea and knowledge to. Personal factors affecting consumer purchase decision towards. A study on the factors affecting consumer behavior while shopping at shopping malls ashvin kumar assistant professor in management department jbit dehradun abstract shopping malls have seen an impressive growth in india during the past few decades. Age and lifecycle have potential impact on the consumer buying behavior. Introduction the demand for a product means how much of the product consumers are willing and able to purchase. The answers to the stated research questions were obtained through the use of quantitative questionnaires. Consumers may not know their own deeper inner motivation or they may react to affecting factors in the last moment and simply change their mind.
The remainder of chapter 4 will focus on the overall model of consumer behaviour by discussing the five step decisionmaking process as well as the internal and external factors that influence the process. Factors affecting the consumers decision behavior of buying green. Also, the res ult of the study shows that internet consumer trust and perceived risk have strong. Factors which influence the buying behaviours of customers. Analysis of influence of extrinsic and intrinsic factors on. Jan 05, 2019 findings the study results suggest that consumers online shopping behavior is being affected by several factors like demographic factors, social factors, consumer online shopping experience, knowledge of using internet and computer, website design, social media, situational factors, facilitating conditions, product characteristics, sales promotional scheme, payment option, delivery of goods and after sales services plays an important role in online shopping.
Nov 01, 2011 investigate the factors that affect the consumer buying behavior towards mobile phone. Understanding buyer behaviour is not easy because several factors can influence consumer behaviour before making a purchase decision. Certificate this is to certify that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted by radhika narayanan is a bona fide research work for the award of the doctor of philosophy in business. There are different reasons to study consumer behaviour according to researcher. The study was undertaken on 638 mobile phone users of haryana state of india. Factors that influence consumer purchasing decisions of. Buying behaviour, consumer psychology, marketing strategy. An examination of the factors affecting consumers purchase. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Personal factors such as occupation, economic situation and motivation becomes the common factor as it s not ideal for consumers to. Factors affecting consumers buying behavior towards. The impact of factors influencing the buying behaviour on the. Some of the important personal factors that influence the buying behavior are. External environmental factors affecting consumer behaviour.
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